How to create a marketing strategy for a startup

Why can’t I just get SEO experts to get me on page 1 of google?

Why can’t I just hire a PR agency to get me lots of coverage in my first month?

Why can’t I just get a social media expert to get me lots of followers and produce lots of content?

How to create a marketing strategy for a startup

Step 1: Establish your brand story.

Step 2: Think about what you’re trying to achieve

Step 3: Turn these business goals into marketing targets

Step 4: Identify your potential marketing threats and weaknesses.

Step 5: The startup additional phase — what hurdle are you jumping over?

  • Promotions and discounts
  • Help and ideas
  • Information and education
  • Entertainment OR
  • FOMO (fear of missing out on something)

Step 6: Now we build a strategy.

Example 1: Upmarketry

Example 2: The Property Company

What’s next?

  • visiting property and estate agency comparison sites
  • reading home diy/decorating media and personal finance news
  • via home insurance companies, mortgage providers and solicitor firms
  • following relevant home styling social media feeds

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Hannah Brice

Hannah Brice

Managing Director of UK based startup brand-builder and marketing consultancy https://www.upmarketry.com